How It Works About Pricing FAQ Build My Plan
Build My Plan
Team AM

Science-backed
precision coaching.

We gather your real data, find what's actually holding you back, and build a complete plan personalized to your body and your life.

Build My Plan

10-step system built on peer-reviewed formulas and coach-reviewed delivery

Coach Alejandro Merson
The Problem

Most plans aren't built for you. This one is.

Generic programs treat everyone the same. Your body, your schedule, and your goals are unique. Your plan should be too.

Nutrition, training, recovery, sleep, and stress all affect each other. Change one without understanding the others and you're guessing.

One variable doesn't fix everything. The best plan in the world fails if it ignores how your sleep, stress, and recovery connect to your nutrition and training.

Your Blueprint

10 steps covering every variable, built for you

Every number is calculated from your data. Every recommendation comes from a real conversation with your coach.

01
The Assessment
Complete starting point analysis of your body, recovery, and what's holding you back
02
The Strategy
Your phase timeline, priority ranking, and what to focus on first
03
The Engine
Exact calories, macros, and targets calculated from your data
04
The Fuel System
Meal structure, plate method, grocery framework, and eating-out strategies
05
The Protocol
Training program with RPE targets, progression model, and exercise selection for your body
06
The Support Stack
Supplement recommendations with dosing and a complete hydration system
07
The Recovery Check
Sleep protocol, stress management, and recovery hierarchy
08
The Operating System
Mindset rules, identity shift, and your personal operating principles
09
The Daily Engine
Daily tracking system and launch sequence for your first two weeks
10
The Roadmap
Your complete timeline through graduation with phase transitions
12
areas covered
7
stages of review
37
checks before delivery

This isn't a template. Open any page and you'll see your name, your numbers, and your life reflected back at you.

Build My Plan
Blueprint macro targets
Our Approach

Every variable is connected. Your plan should be too

Most programs give you the same plan as everyone else. Yours is calculated from your data.

Most coaches fix symptoms. We find what's actually holding you back.

Most plans treat nutrition, training, and recovery as separate. They're not. They're one system.

How It Works

Three steps to your plan

01

We talk.

A real conversation about your body, your goals, your schedule, and what hasn't worked.

02

I build.

Your data runs through a 12-domain coaching engine. Peer-reviewed formulas calculate your targets. I review every page before it reaches you.

03

You execute.

Your 10-step plan arrives via iMessage. Check in every two weeks. The plan evolves with you.

About

I built this because I needed it first.

Alejandro Merson

I believe achieving your goals is more attainable than you think. Most people don't fail because the goal is unrealistic. They fail because nobody showed them where to begin.

I'm Alejandro. I coach because I have a deep passion for helping people take full control of their body and mind. There are answers to every problem you're facing. My job is to find them, build them into your blueprint, and coach you through every phase.

I built Team AM because I want to give people full control over their body. If you have a health-related goal, I will show you exactly how to get there. That's not a sales pitch. That's what I do.

Kinesiology student, Clovis Community College
Science-based, root-cause coaching
Every blueprint personally reviewed
Pricing

Choose your level

Every tier starts with the same complete 10-step plan. The difference is how much hands-on coaching you want.

AM

AM

Your plan.

$50
/month
  • Complete 10-step personalized plan
  • Biweekly check-ins with snapshot adjustments
  • iMessage coaching access
  • Plan refreshed every 8-12 weeks
Build My Plan
Pro

AM Pro

Your plan + in-person training.

$100
/month
  • Everything in AM
  • Up to 2 in-person training sessions per week
  • Weekly check-ins with detailed feedback
  • Hands-on form correction and technique coaching
  • Same-day response time
Build My Plan
Max

AM Max

The full experience.

$175
/month
  • Everything in AM Pro
  • Up to 4 in-person training sessions per week
  • Biweekly coaching calls between sessions
  • Priority scheduling
  • Custom programming adjustments between refreshes
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Ultra

AM Ultra

Unlimited.

$400
/month
  • Everything in AM Max
  • Unlimited in-person training sessions
  • Daily check-ins and accountability
  • Fastest response time on everything
  • Limited to 5 clients
Build My Plan
FAQ

Questions answered

What exactly is a blueprint?
A 10-step coaching document covering every variable: nutrition, training, recovery, supplements, hydration, mindset, and daily systems. Every section is built from your specific data, not a template.
How is this different from a meal plan?
A meal plan is one piece. This is the whole system. Your blueprint explains why each number was chosen, gives you strategies for real situations, and connects every variable so you understand how they affect each other.
What does AI-powered mean?
The AI processes your data to calculate targets with a level of precision that would take hours manually. Then I review everything, add coaching context, and make sure it fits your life. The AI handles the math. I handle the coaching.
Do I need experience?
No. Your blueprint is calibrated to where you are right now. Whether you've been training for 5 years or 5 weeks, the system adapts.
What if things change mid-plan?
That's what check-ins are for. Every two weeks we review your data and adjust. Your blueprint is a living system, not a one-time delivery.
Can I cancel anytime?
Yes. No contracts. You keep your blueprint regardless.

Ready to stop guessing?

5-minute intake form. Your coach reviews everything personally.

Build My Plan